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China is expected to be the biggest market of Adidas Group. Chinese market has brought great confidence to German sportswear manufacturer, Adidas. The future China may replace the United States and become its biggest market in the world.Yesterday, Adidas release the fourth quarter's performance report, and Adidas' gross sales has been increase from the same period of last year's 2.93 billion Euros to 3.26 billion Euros, with 11% growth rate.
Adidas will keep on enlarging investment, expanding e-sales platform and extending storage logistics market in China. It has been anticipated that in the year of 2012, there will be double-digit growth in Chinese market sales. Thanks to wholesale, retail and other businesses' double-digit growth, Adidas group's sales revenue in the year of 2011 was increased 13% nmd runner than what they had expected, which reached 13.3 billion Euros, creating a new record high.
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