How To Determine Your Trade Show Exhibit Portability Needs Marketing Articles | February 10 Cheap Brent Burns Shirt , 2011
Having a 100% portable trade show booth is helpful, but it can also be more expense than your company needs. Learn how to determine just how portable your trade show exhibit should be to ensure that you're making the best choice if money is tight.


Most companies don't need a 100% portable trade show display. It's common for companies to travel for conventions, but that doesn't mean that they require the more expensive style of trade show booth. When the economy was more robust and businesses had more funding, picking the right level of portability was less crucial. Now, however, most companies are cutting back, and purchasing a less expensive trade show exhibit would be a welcome change. Although some businesses will still decide that a more expensive mobile unit is their best choice Cheap Logan Couture Shirt , many other companies may discover that they don't need as much mobility as they thought.
Question 1: How Often Do We Travel?
This basic question is fundamentally important for designing your display. If your company travels less than once a year, having a highly portable exhibit is much less of a priority. Even a less portable unit is going to be easily packed, shipped, unpacked, and reassembled; don't assume that you require mobility simply because you're going to ship it to a convention every so often.
In contrast, if you plan on traveling to multiple exhibitions every month, or even just for one weekend a month Cheap Joe Thornton Shirt , reliably, you should absolutely look at more portable options. For you, the main question will be what size your display should be, because size is the variable that will impact cost the most.
Question 2: How Big Should My Trade Show Booth Be?
Whether you need a mobile unit or not, size is another big consideration. As you choose a larger exhibit, two things happen: the price goes up, and the portability tends to go down. Larger units can have a bigger impact Cheap Mikkel Boedker Jersey , but the significant drawbacks make it worth reconsidering. If your company travels regularly, a large unit will require significant effort to ship, and will be significantly expensive to move. You should only invest in one if your company